A source told Mumbai Mirror "Agneepath is hot property in the industry today. The promos have got great response. Everybody is looking forward to seeing Hrithik Roshan playing the legendary Vijay Dinanath Chauhan, the role that Amitabh Bachchan did in the original. That's the reason the channel did not hesitate in shelling out Rs 41 crore. Even Aamir Khan's film with Reema Kagti and SRK's RA.One have fetched lesser money than Agneepath."
When contacted, Jayantilal Gada of Pen India, the agency for the channel, said, "Yes we have bought the film at a huge price but I can't speak about the economics in print. We had a couple of options but we went for Agneepath because we firmly believe that all of Hrithik's films except Lakshya have done tremendous business on satellite. The promos of Agneepath are a rage right now and that's why we put our bets on this film."
No comments:
Post a Comment